Ep 107: Author Marketing Strategies with Jenn Hanson-dePaula
In this episode, I speak with the legendary Jenn Hanson-dePaula about strategies authors are using today to promote their books.
Learn how to create content that resonates with your target readers and get greater clarity on the vital role of empathy in crafting messages that engage readers across genres—from fiction to nonfiction to poetry to memoir.
We also unravel the complexities of platforms like Substack and the impact of AI on content creation, offering practical advice for maintaining authenticity while leveraging time-saving new technologies.
Finally, discover how focusing on building a dedicated core fan base can revolutionize your marketing efforts, rather than chasing after a massive audience.
With actionable tips and a fresh perspective on the role of algorithms, you'll be inspired to enhance your book marketing strategy and connect more authentically with your audience as we head into 2025!
About Jenn
Jenn is a marketing and social media expert who has been working with authors, musicians, and other creatives for over 24 years. She's worked with every type of author - from New York Times best selling authors to self-publishing authors starting from scratch - and she's loved every minute of it!
She got her start in the music industry working for Essential Records in 2000 serving as publicist, and in 2001 she was asked to join EMI CMG to serve as publicist. For five years, she helped musicians take their career to new heights - and has a platinum record to prove it!
In 2005, she ventured out on her own to start BookEnd Media, which was formed to serve the independent music and author communities. As the music and publishing landscapes changed and social media outlets became more and more prominent, they refocused the company to focus on helping their clients form a deeper and more powerful online presence.
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