Ep 105: Book Events (that Actually Sell Books) with Traci Thomas
Want the insider secrets to creating book events that actually sell books and build superfans? This episode is your masterclass!
I'm joined by the absolutely magnetic Traci Thomas, host of The Stacks podcast and literary event connoisseur, for a conversation that's packed with actionable insights for authors at every stage. If you've ever wondered how to transform your book events from awkward readings to memorable experiences that drive real connection (and sales!), you'll want to grab your notebook for this one.
We dive deep into:
- The massive mistakes many authors make at their events (and how to avoid them!)
- Why the traditional publisher-author relationship is broken (and what to do about it)
- Traci's genius strategies for building genuine reader relationships
- How to leverage your unique story and personality to ensure an unforgettable events
- An author event framework Traci loves for driving book sales and engagement
Whether you're launching your debut or working on book #10, this episode delivers a blueprint for creating author events that actually move the needle on your author business.
ABOUT TRACI
Traci Thomas is the creator and host of the critically acclaimed literary podcast, The Stacks. She is a passionate champion of books and a deeply curious interviewer. Traci is a monthly contributor on NPR’s Here & Now, a columnist for shereads.com, the creator of the LAist live literary series, One for the Books. She also hosts and moderates literary events, book festivals, and author talks nationwide. Traci’s substack, Unstacked, is a place where she dives deeper into books, and also discusses topics outside the literary world like pop culture, sports, politics, and more.
Away from The Stacks, Traci is a lover of hot takes, a watcher of sports, and a true snack enthusiast. Originally from Oakland, CA, she now lives in Los Angeles with her husband, Mr. Stacks, and her twin boys, the Mini Stacks.
CONNECT WITH TRACI
Website: www.thestackspodcast.com
Instagram: @thestackspod
Substack: tracithomas.substack.com
Patreon: patreon.com/thestacks
WHAT TRACI'S READING
Lustre by Raven Leilani
Madoff: The Final Word by Richard Behar
The Safekeep by Yael van der Wouden
Annie Bot by Sierra Greer
RESOURCES MENTIONED
Author Publicist: Jackson Musker - jacksonmusker.com
Podcast: The Shit No One Tells You About Writing
Jason De Leon's appearance on The Stacks podcast
Chain Gang All Stars by Nana Kwame Adjei-Brenyah
Come and Get It by Kiley Reid
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