Book Writing & Publishing

Keywords: they either fascinate you or they're the bane of your existence. 

For me, it's the second. 

Which is why I'm so excited to bring you this episode of the Write the Damn Book Already podcast with guest Dave Chesson, creator of Kindlepreneur, where we do an in-depth exploration of the significance of keywords and categories when it comes to a book's success on Amazon. 

We discuss strategies for choosing keywords that maximize book discoverability and allow you to run effective Amazon ads, as well as best practices for connecting with your ideal readers.

TOPICS INCLUDE:

 • Understanding the profound role of keywords in discoverability
• Strategies for optimizing Amazon ads based on keyword effectiveness
• Common misconceptions surrounding keywords
• The necessity of consistent sales patterns for enhanced visibility
• Insights on crafting compelling book descriptions for better conversion rates

CLICK HERE FOR THE SPECIAL DEAL ON...

One can easily overlook that little piece of the Amazon upload process where you specify 7 keywords related to your title. After all, who wants to filter through the millions of options to find 7 that are most likely to ensure your book is seen by the readers actively looking for it? 

It might not sound fun, but it's a step you don't want to ignore or breeze through. 

In short, strategically choosing keywords helps to ensure visibility and connection with the right audience. In this episode, we explore practical keyword strategies and how tools like Publisher Rocket that can help authors succeed in an incredibly saturated marketplace. 

TOPICS COVERED:

• The importance of keywords in book discoverability 
• Common misconceptions about keyword relevance 
• Strategies for selecting effective keywords 
• How to analyze competitor keywords  
• The unique benefits of long-tail keywords
• How intentionally crafted book...

Navigating hybrid publishing can feel overwhelming, but understanding the unique way it helps indie authors grow their author career helps authors make informed decisions.

This episode covers fundamentals of hybrid publishing, identifies potential red flags, and highlights critical questions to ask publishers before signing any agreements.

TOPICS COVERED:

• Differentiating between hybrid publishing and self-publishing 
• Key red flags in hybrid publisher contracts 
• The importance of understanding upfront fees and backend profits 
• Questions to ask hybrid publishers before signing 

RESOURCES MENTIONED:

7 Critical Questions to Ask Hybrid Publishers

KTKPublicity (Katie Kurtzman)

Jackson Musker (audio consulting, booking, and publicity)

This episode explores the critical role ISBNs play in the self-publishing journey. It's not the most glamorous part of publishing, but understanding the role of the ISBN is critical when it comes to managing book sales and metadata ownership.

Topics covered:

• The importance of ISBNs for indie and self-published authors
• Differences in acquiring ISBNs in various countries
• Components of an ISBN, explained
• Challenges authors may face with hybrid publishers
• Situations where it’s acceptable to use a free ISBN
 

Resources Mentioned

Kindlepreneur barcode generator 

Bowker Publishing Services 

7 Critical Questions to Ask Hybrid Publishers

Dreaming of seeing your book in print but dreading the process?

From cover design to interior formatting to ISBN registration and properly loading your book to distributors, whether you need help with parts of the process or the whole darn thing, I’ve got you covered.

Visit ...

I’ve worked with countless authors who've asked the same question: “Do I really need a website?” (followed shortly by "Will I have to shell out $25K for it? 'Cuz that ain't happening!").

The short answers are yes, you need a website. And no, you absolutely do not have to shell out $25K (or anywhere near that) to have a great one. 

Now, before you roll your eyes and mentally add it to your never-ending to-do list, let me explain why having an author website (or at least a stellar book page on your already-existing website) can be one of your most powerful author assets.

Why a Website Is Necessary for Authors

In the same way that your email list is your home base for communicating with your readers, your website is your home base for your overall online presence. It’s the one place where you have complete control over how you present yourself and your book(s). Social media platforms come and go, and algorithms are constantly...

What happens when a seasoned television writer known for his work on irreverent comedies such as Beavis & Butthead, Just Shoot Me, and King of the Hill takes a leap into the author world?

In this episode, Michael Jamin reveals the more personal and vulnerable side of his writing through his release of A Paper Orchestra. From navigating the intricacies of the TV industry to exploring the art of storytelling and the decision to self-publish, Michael offers an unfiltered glimpse into the realities of a creative career.

Michael candidly discusses the contrast between writing for TV and writing for oneself. His reflections on creativity, inspired by authors like David Sedaris, offer insight into the importance of staying true to oneself in a world full of (neverending) expectations.

You'll also hear about the joys and hurdles Michael experienced with the self-publishing process, including the role of social media in building an audience (as well as what led to his decision to...

Have you ever imagined trading a stable career for the unpredictability of writing and publishing? That's exactly what Patti Hall did, transitioning from urban design to becoming a full-time writer and publishing strategist. 

Patti and I dive deep into the kind of personal transformation that makes most people's comfort zones quake. Her journey isn't just a career shift—it's a masterclass in resilience, triggered by her son's diagnosis with gigantism and propelled by an unwavering commitment to storytelling that matters.

Our conversation takes a candid look at the realities of traditional publishing. And, as we explore the myths surrounding bestseller status, we underscore the importance of writing with a purpose and focusing on genuine connections with specific communities rather than chasing commercial success. 

Buckle up for an episode that's part hilarious writing room confessional, part vulnerable heart-to-heart. We're talking editing battles, narrative...

In this episode, I speak with the legendary Jenn Hanson-dePaula about strategies authors are using today to promote their books. 

Learn how to create content that resonates with your target readers and get greater clarity on the vital role of empathy in crafting messages that engage readers across genres—from fiction to nonfiction to poetry to memoir. 

We also unravel the complexities of platforms like Substack and the impact of AI on content creation, offering practical advice for maintaining authenticity while leveraging time-saving new technologies.

Finally, discover how focusing on building a dedicated core fan base can revolutionize your marketing efforts, rather than chasing after a massive audience. 

With actionable tips and a fresh perspective on the role of algorithms, you'll be inspired to enhance your book marketing strategy and connect more authentically with your audience as we head into 2025!

About Jenn

Jenn is a marketing and social media expert who...

An episode that celebrates the joys of writing and never-ending search for inspiration, this laughter-filled chat with the incredibly witty Jane Costello, bestselling author of romantic comedies and women's fiction, also features the prep for the release of her upcoming novel (her fifteenth), It's Getting Hot In Here (Zibby Books, Feb 2025). 

Peek behind the curtain into Jane's disciplined yet creative writing world, where structured planning and spontaneous inspiration meet. We reflect on the highs and lows of the publishing world, where timing and market trends often dictate a book's success. Jane's candid reflections on social media book events also bring a fresh perspective on connecting with readers and the creative community. 

ABOUT JANE COSTELLO

Jane Costello writes romantic comedy books that celebrate all that’s great about midlife - and make you laugh about anything that isn’t.  

She's the Sunday Times bestselling author of 15 novels,...

Want the insider secrets to creating book events that actually sell books and build superfans? This episode is your masterclass!

I'm joined by the absolutely magnetic Traci Thomas, host of The Stacks podcast and literary event connoisseur, for a conversation that's packed with actionable insights for authors at every stage. If you've ever wondered how to transform your book events from awkward readings to memorable experiences that drive real connection (and sales!), you'll want to grab your notebook for this one.

We dive deep into:

• The massive mistakes many authors make at their events (and how to avoid them!)
• Why the traditional publisher-author relationship is broken (and what to do about it)
• Traci's genius strategies for building genuine reader relationships
• How to leverage your unique story and personality to ensure an unforgettable events
• An author event framework Traci loves for driving book sales and engagement

Whether you're launching your debut or working on...