Book Writing & Publishing

Have you ever imagined trading a stable career for the unpredictability of writing and publishing? That's exactly what Patti Hall did, transitioning from urban design to becoming a full-time writer and publishing strategist. 

Patti and I dive deep into the kind of personal transformation that makes most people's comfort zones quake. Her journey isn't just a career shift—it's a masterclass in resilience, triggered by her son's diagnosis with gigantism and propelled by an unwavering commitment to storytelling that matters.

Our conversation takes a candid look at the realities of traditional publishing. And, as we explore the myths surrounding bestseller status, we underscore the importance of writing with a purpose and focusing on genuine connections with specific communities rather than chasing commercial success. 

Buckle up for an episode that's part hilarious writing room confessional, part vulnerable heart-to-heart. We're talking editing battles, narrative...

In this episode, I speak with the legendary Jenn Hanson-dePaula about strategies authors are using today to promote their books. 

Learn how to create content that resonates with your target readers and get greater clarity on the vital role of empathy in crafting messages that engage readers across genres—from fiction to nonfiction to poetry to memoir. 

We also unravel the complexities of platforms like Substack and the impact of AI on content creation, offering practical advice for maintaining authenticity while leveraging time-saving new technologies.

Finally, discover how focusing on building a dedicated core fan base can revolutionize your marketing efforts, rather than chasing after a massive audience. 

With actionable tips and a fresh perspective on the role of algorithms, you'll be inspired to enhance your book marketing strategy and connect more authentically with your audience as we head into 2025!

About Jenn

Jenn is a marketing and social media expert who...

An episode that celebrates the joys of writing and never-ending search for inspiration, this laughter-filled chat with the incredibly witty Jane Costello, bestselling author of romantic comedies and women's fiction, also features the prep for the release of her upcoming novel (her fifteenth), It's Getting Hot In Here (Zibby Books, Feb 2025). 

Peek behind the curtain into Jane's disciplined yet creative writing world, where structured planning and spontaneous inspiration meet. We reflect on the highs and lows of the publishing world, where timing and market trends often dictate a book's success. Jane's candid reflections on social media book events also bring a fresh perspective on connecting with readers and the creative community. 

ABOUT JANE COSTELLO

Jane Costello writes romantic comedy books that celebrate all that’s great about midlife - and make you laugh about anything that isn’t.  

She's the Sunday Times bestselling author of 15 novels,...

Want the insider secrets to creating book events that actually sell books and build superfans? This episode is your masterclass!

I'm joined by the absolutely magnetic Traci Thomas, host of The Stacks podcast and literary event connoisseur, for a conversation that's packed with actionable insights for authors at every stage. If you've ever wondered how to transform your book events from awkward readings to memorable experiences that drive real connection (and sales!), you'll want to grab your notebook for this one.

We dive deep into:

• The massive mistakes many authors make at their events (and how to avoid them!)
• Why the traditional publisher-author relationship is broken (and what to do about it)
• Traci's genius strategies for building genuine reader relationships
• How to leverage your unique story and personality to ensure an unforgettable events
• An author event framework Traci loves for driving book sales and engagement

Whether you're launching your debut or working on...

Amy Wilson, the brilliant co-host of the "What Fresh Hell" podcast and author of Happy to Help: Adventures of a People Pleaser (Jan 2025, Zibby Books), joins me for a fabulous conversation about owning your story through writing.

We dive right into the real stuff—like what it’s actually like to share personal essays (and how to spill your truth without accidentally blowing up your family’s group chat). Amy opens up about her journey from writing the hilarious chaotic When Did I Get Like This? on parenting to exploring deeper themes, like people-pleasing, that resonate with an audience far beyond parents.

And for anyone out there staring down an editing deadline or wondering what in the world the publishing gods are up to—Amy shares some hard-earned wisdom. From her writing routines to her secret recipe for mixing humor with “let’s get real” moments, she provides an inside look at what makes her stories connect with...

What if you could transform a lived experience into a compelling narrative that reads like fiction?

In this episode, I chat with the talented Sarah Gormley, author of The Order of Things. In a candid discussion about "memoir plus," we explore how memoir can deliver powerful messages while engaging readers with its storytelling.

The conversation also turned to the intricacies of publishing. We explored the merits of hybrid publishing versus publishing services, with insights into marketing strategies that can elevate an author's reach. 

ABOUT SARAH

Sarah Gormley is a writer and art gallery owner living in Columbus, Ohio. Her undergraduate degree from DePauw University reinforced an early love for literature and writing, while the heavy sprinkling of liberal-arts fairy dust taught her how to analyze and articulate a clear point of view. She rounded out this foundation with concentrations in marketing and operations from the University of Chicago Graduate School of...

Ann Garvin writes books for "women to do too much in a world that asks too much." Enough said; take all my money already!

She published her first book in her late forties, even though one of her professors/mentors used to say to her on a regular basis, “You’re the worst writer I’ve ever met.” (He wasn’t being funny.)

During this episode of the Write the Damn Book Already podcast, Ann and I had so much fun discussing the novel-writing journey, from writing to publishing to marketing (and a whole lot in between!).

INTERVIEW HIGHLIGHTS

• Ann's journey from being a nurse (with a PhD) to being a full-time writer and how she thinks about her future in this space. 
• A fascinating look into what’s moving the levers in the publishing space right now. It’s extremely eye-opening, and allows YOU, as the author, to make much more well-informed decisions when it comes to publishing and marketing.
• Going from 102 to 21K reviews (and whether...

From writing the first chapter of The Undercurrent (Zibby Books, Oct 2024) as a standalone piece to fleshing out a full literary suspense novel I can’t put down, Sarah Sawyer has quickly become one of my new favorite authors. 

In this episode of Write the Damn Book Already, we discussed: 

• What has most surprised her about the publishing process
• Sarah's view of the editing process (which is one to adopt immediately, if not sooner!)
• The formidable task of securing blurbs (which even traditionally published authors often have to do themselves)
• How writing this book has caused her to look at other books and authors differently

CONNECT WITH SARAH

Sarah's debut novel, The Undercurrent
Sarah’s website: www.sarahsawyerauthor.com
Sarah’s Instagram: @SarahSawyerAuthor

WHAT SARAH’S READING

James by Percival Everett
Martyr! by Kaveh Akbar
The Marriage Portrait by Maggie O'Farrell
Swift River by Essie Chambers

Amazon ads are one of my favorite tools for indie authors to boost book sales and visibility, but they can feel so complicated that it's easy to avoid using them.

I'm sharing key insights from my 12-week "experiment" with a new campaign for my book, Write the Damn Book Already, including targeting relevant keywords and categories, setting appropriate budgets, and monitoring ad performance to optimize results.

 

MENTIONED RESOURCES:

Original IG post about ads experiment

Link to blog post detailing setup of this ads campaign

Link to Publisher Rocket software

Link to audiobook of Enough: The Simple Path to Everything You Want ($4.99)

Megan Tady's second novel, Bluebird Day, launches on Dec. 3, 2024 (pre-order now!) In her second appearance on the podcast, we had the most wonderful chat about: 

• How book launching is like a salmon run (it's such a great analogy). 
• Strategies for best working with an editor while writing 
• Meg's writing process, from first to final draft, and how it evolved from the first to the second book
• The best part of Meg's publishing journey
• Meg's strategies for navigating the “wacky and wild” publishing industry and What she wasn’t at all prepared for when it comes to being an author

CONNECT WITH MEGAN

Order your copy of Bluebird Day
Meg's Instagram: @megtady
Meg's website: MeganTady.com
Meg's writing, editing & strategy services: Word Lift
Meg's first WTDBA podcast interview: Episode 36  

WHAT MEG'S READING NOW

All Fours by Miranda
Big in Sweden by Sally Franson
The...