Ep 119: Inside Hybrid Publishing with Naren Aryal
You’ve probably heard the phrase “your book is your business card.” While it sounds cute for a Canva graphic, it totally downplays the blood, sweat, and editing tears that go into creating a book that actually matters. We’re not here for books that gather dust—we’re here for books that make an impact (and, at the very least, pay for lunch).
If you’re dreaming of launching a book that does more than take up space in your trunk, this episode with Naren Aryal, CEO and publisher of Amplify Publishing Group, is for you!
Inside this episode:
📚 Why the “book as a business card” mindset can actually cost you more than it helps
💸 What most authors really need in order to turn a profit (hint: it’s more than just book sales)
🤖 How AI can be a brilliant assistant for your research and marketing; but no, it can’t tell your story for you
🛒 What you need to know about Amazon ads (yes, they work, but only when you know your niche)
💃 The truth nobody wants to hear: If you want your book to sell, you have to show up, regardless of how you published it
About Naren:
As CEO of Amplify Publishing Group (APG), Naren advises industry experts and thought leaders on the opportunities and challenges that exist in the ever-evolving world of publishing. He launched the company with a single title in 2003 and guided it to what it is today—one of the fastest growing and most respected hybrid publishing companies in the world.
APG is home to five genre-focused imprints: Amplify Publishing, an imprint for business and thought leadership titles; RealClear Publishing, a joint venture with RealClearPolitics; Subplot Publishing, a home for excellent fiction; Mascot Kids, a space for children’s literature; and the flagship, multi-genre imprint, Mascot Books.
Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, DC, area. He is a frequent speaker on all things publishing, including content development, book production, retail distribution, marketing, and author branding.
Mentioned Resources:
Download the Business Book ROI Study
Urs Koenig's Hybrid Publishing Handbook
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