Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt
As the Founder and CEO of Kathleen Schmidt Public Relations, Kathleen is a well- respected voice in book publishing with in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter.
Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities, athletes, and high-profile personalities.
To date, she has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, Vanity Fair, GQ, and Sirius XM.
I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.
EPISODE HIGHLIGHTS
- Navigating the current negativity/collective rut in book publishing
- The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
- The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
- The important difference between publicity, marketing, and sales
- The slippery slope of partnering with “influencers” for promotion
CONNECT WITH KATHLEEN
Click here to Subscribe to her Substack newsletter
Instagram: @kathmschmidt
Threads: @kathmschmidt
Website: kmspr.com
RESOURCES MENTIONED
Kathleen's appearance on Brad Listi's Other People podcast
The Zodiac Academy book series
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